Farmacia Simán

Farmacia Simán is the largest pharmacy franchise in Honduras, with a strong retail presence and a fast-growing digital community. As part of the in-house team, I played a key role in managing and growing the brand’s social media presence—helping drive engagement, loyalty, and visibility for a brand that serves a diverse and wide-ranging audience.

The Challenge

Managing social media for one of the country’s largest and oldest pharmacy franchises (nearly 70 years) required balancing reliable healthcare information with visually engaging, emotionally resonant content. With constant promotions, seasonal health topics, and a highly engaged follower base, the key challenge was keeping content relevant, consistent, and high-performing across platforms.

The approach

Led content planning through detailed calendars tied to product launches, health awareness campaigns, and brand initiatives. I designed visuals, shaped copy to match the brand’s warm voice, and aligned with other departments to ensure cohesive digital messaging. Our efforts spanned social media strategy, content marketing, and email campaigns.

The Outcome

During my time at Farmacia Simán, our team’s collaborative efforts helped strengthen the brand’s digital presence and build deeper engagement with its online audience. Together, we created a more humanized, community-driven online experience that reinforced the company’s reputation as a trusted and customer-focused leader in the health and wellness space.